I wanted to incorporate this sense family and American farmer pride in the fruit snacks packaging. Each product should further push the story the brand. Primarily, I focused on the tag line “Farmer Owned, Family Grown” as inspiration for the tone of the packaging. I decided to convey this message through illustration and custom type with elements that allude to the original packaging. I also decided to give the logo an update that would complement the idea of farm grown/handmade feel of the rest of the packaging.